National Plant of the Year Advertising

Reaching 300,000+ Consumers

Our popular annual Gardener's Idea Book is a primary vehicle for promoting all of our National Plants and Recipes of the Year. The cover of the 2026 Gardener's Idea Book features a stunning garden in which all of the sun-loving National Plants of the Year are featured in combination with one another. The printed version of the book will reach the hands of 300,000 consumers by request in 2026; additional copies will be shared at independent garden centers and events. The digital version of the Gardener's Idea Book can also be viewed online.  

The National Plants and Recipes of the Year are featured on 13 out of 40 pages of the Gardener's Idea Book
which reaches more than 300,000 consumers.  

See which Proven Winners varieties are featured in the 2026 Gardener’s Idea Book: Download PDF

The 2026 Gardener's Idea Book features the 2026 National Recipes and Plants of the Year.

View the 2025 Online Flipbook.

Social Media

Garden centers who participate in our Connect+ program have access to the Promoboxx ads pictured below. They are useful for letting their customers know which National Plants and Recipes of the Year they are carrying.

Billboards

Digital billboards allow us to target consumers during the peak gardening season, driving foot traffic to stores at the most critical time of year. Weather-triggered billboard technology allows us to deliver more impressions at apt times when the weather is perfect for planting.