Billboard Advertising
Proven Winners' billboard ads will generate 104.6 million impressions in the top U.S. DMAs across traditionally contracted space and Digital Out of Home (DOOH) network buys. The creative for all five billboard designs went through multiple rounds of digital eye-tracking to ensure they were optimized for brand recognition and readability.
U.S. Billboards:
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Plans for U.S. Weather-Triggered Campaigns
Proven Winners weather-triggered campaigns will only run when temperatures are favorable for gardening in each region. (See trigger details below.) These ads will run on a DOOH Network across 31 markets and feature a mix of National Plants of the Year and new and top-selling varieties.
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Schedule for Canadian Billboards
Our Canadian billboard campaigns aim to build brand awareness and drive garden centre sales during peak season. All Canadian billboards are digital panels with scheduled plays ranging from six to ten seconds. For additional details on billboard locations, panel sizes or creative rotation, please contact Cara.
The Canadian outdoor campaigns will be displayed in the following Canadian markets this spring:
CANADIAN BILLBOARDS
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